Report On Westside Gym :: Papers

Report On Westside Gym Introduction This report will be research and development of a gym called â€Å"Westside Health & Fitness Club†. I will talk about the location of the gym, price per customer, offers, new ways to improve the gym, and research into what the customer wants. This report aims to use research and development to create innovative ideas that will set this gym apart from others in the area. Findings With regards to the location of the gym, the evidence suggests that the location is well placed, due to the easy accessibility of the facilities. It is also located next to a supermarket, so can be seen by many shoppers. Place is an essential tool of the marketing mix and if achieved a business can do extremely well for itself. Price is also an essential tool of the marketing mix. A survey showed that 81% thought that the price of the gym was fair for the quality of service that is received by the customers. The other 19% believed the price was too high but were willing to pay for the facilities. A good pricing strategy is a must for a business to succeed, too high and customers will go elsewhere for the service. Too low and the business may not make enough profit to succeed in the long term. Cost of Gym Membership: Student Rate Adult Rate Joining Fee  £40.00  £50.00 Monthly payment  £28.95  £38.95 Pay As You Go  £2.50  £5.